Startup & Venture Building Portfolio
Hands-on experience building startups from idea to launch.
These projects cover MVP design, early validation, fundraising strategy, and close collaboration with founders to turn concepts into investable products.
Project details
- Founder & CEO
- Startups & Venture Building
- 2013 – 2018
Touch’d – AI-Powered Relationship Manager
AI-Powered Relationship Intelligence Platform
Touch’d is an AI-powered relationship intelligence platform designed to help people stay meaningfully connected through behavioral interaction modeling and predictive timing logic. Instead of generic reminders, it delivers context-aware prompts that enhance intentional engagement.The product was publicly launched to validate market demand, gain early traction, and establish a scalable foundation for cognitive CRM evolution. It was featured on Product Hunt and secured early-stage funding.
Problem & Opportunity
- Maintaining meaningful relationships requires intentional effort
- Generic reminders lack personalization and context
- Emotional timing plays a critical role in engagement
Solution & Execution
- Designed an AI-driven system to model relationship context and engagement frequency
- Developed adaptive reminder logic based on timing, intent, and prioritization signals
- Executed the full product lifecycle from concept to public launch
- Structured investor narrative and fundraising materials
Impact & Outcome
- Secured early-stage funding (~$100k)
- Achieved public launch with Product Hunt visibility
- Validated early demand for AI-driven cognitive CRM applications
What This Demonstrates
- Application of AI to behavioral interaction modeling
- Structured MVP execution and rapid validation
- Predictive systems design for consumer engagement
- End-to-end product strategy from concept to launch
Project details
- Product & MVP Lead
- Startups & Venture Building
- 2024 – 2025
Twine – Group Dating App
Group-Based Social Dating Platform
Twine is a group dating platform designed to reduce social pressure by shifting from one-on-one matching to shared group experiences. The product reimagines dating as a social-first interaction model rather than an isolated pairing mechanism.The engagement focused on MVP strategy, validation, and investor readiness to test the viability of group-based matchmaking before scaling.
Problem & Opportunity
- Traditional dating apps create high-pressure one-on-one dynamics
- Swipe-based matching feels repetitive and transactional
- Social context and shared experiences are largely absent
Solution & Execution
- Designed a lean MVP centered around structured group interactions
- Defined and tested core behavioral assumptions with early users
- Refined product positioning to differentiate from swipe-based platforms
- Developed investor narrative and pitch materials for F&F and angel rounds
Impact & Outcome
- Validated demand for a group-based dating model
- Established clear product positioning within a saturated market
- Reduced investment risk prior to larger capital deployment
- Delivered an investor-ready product strategy
What This Demonstrates
- Structured MVP scoping and hypothesis-driven validation
- Behavioral design applied to reduce user friction and anxiety
- Early-stage product positioning in competitive consumer markets
- End-to-end support from concept validation to investor readiness
Project details
- Product Strategy & MVP Advisor
- Startups & Venture Building
- 2021 – 2023
Unwynd – Social Activities Network
Activity-Driven Social Network
Unwynd is a social platform designed to shift digital engagement from passive consumption to real-world participation. Instead of optimizing for endless scrolling, the platform connects users through structured, interest-based activities and shared experiences.The engagement focused on MVP strategy, behavioral product design, and fundraising support to validate an activity-first social model within a crowded social media landscape.
Problem & Opportunity
- Traditional social platforms optimize for feed engagement rather than real interaction
- Users struggle to discover meaningful, interest-based activities
- Communities lack structured mechanisms to drive offline participation
- This presented an opportunity to reimagine social networking around action instead of attention.
Solution & Execution
- Designed activity-first user journeys centered on participation and event discovery
- Scoped and structured a lean MVP for rapid validation
- Defined positioning strategy to differentiate from feed-based platforms
- Developed investor pitch narrative and product story
- Supported Product Hunt launch strategy to drive early visibility
Impact & Outcome
- Successful MVP launch
- Product Hunt visibility and early traction
- Established engaged early community around activity-based interaction
- Delivered investor-ready product narrative
What This Demonstrates
- Reframing saturated markets through behavioral product strategy
- Structured MVP scoping and rapid execution
- Community-first platform design
- End-to-end support from product conception to market launch
Project details
- Product Strategy Lead
- Startups & Venture Building
- 2018
Iconbunny – Crowdfunded Creative Platform
Crowdfunded Creative Asset Platform
Iconbunny is a creative asset marketplace validated through a structured crowdfunding launch. Instead of investing in full-scale development upfront, the product leveraged crowdfunding as both a capital mechanism and a real-time demand validation engine.
The engagement focused on strategic positioning, launch architecture, and campaign execution to de-risk market entry and validate product-market fit before scaling.
Problem & Opportunity
- Early-stage creators struggle to monetize digital assets predictably
- Market demand for creative products is difficult to forecast
- Traditional product launches require high upfront investment with limited validation
- This created an opportunity to use crowdfunding as a strategic validation layer rather than just a fundraising tool.
Solution & Execution
- Defined differentiated product positioning tailored to digital creators
- Designed a structured crowdfunding strategy aligned with user psychology
- Crafted messaging and reward architecture based on backer incentives
- Executed Kickstarter launch campaign with coordinated marketing and narrative strategy
Impact & Outcome
- Successful crowdfunding campaign ($24,000 raised)
- Clear validation of early market demand
- Reduced capital risk prior to platform scaling
- Established proof of concept before full development investment
What This Demonstrates
- Crowdfunding as a structured validation framework
- Strategic positioning in competitive creative markets
- Go-to-market architecture for early-stage platforms
- Risk-managed product launch execution