Media, Entertainment & Social Platforms
Creator-first platforms built for content, collaboration, and engagement.
These projects support casting workflows, creative production, and education-driven media platforms designed to scale audiences and impact.
Project details
- Product & Platform Lead
- Media, Entertainment & Social
- 2025
Pentaglam – Casting Platform
Mobile-First Casting & Talent Discovery Platform
Pentaglam is a mobile-first casting platform designed to modernize talent discovery for film, television, and music production. By enabling structured short-form video auditions, the platform streamlines casting workflows and expands access to talent beyond geographic constraints.
The engagement focused on mobile-native experience design, workflow optimization, and scalable infrastructure to reduce friction between talent and casting teams.
Problem & Opportunity
- Traditional casting processes are slow, manual, and location-bound
- Video auditions lack standardized structure and review workflows
- Talent discovery remains fragmented across channels
- This created an opportunity to build a centralized, mobile-native casting ecosystem optimized for speed and scale.
Solution & Execution
- Designed mobile-first audition journeys optimized for short-form vertical video
- Structured submission flows to standardize audition quality and review consistency
- Built scalable review tools for casting teams to streamline evaluation
- Optimized collaboration workflows between talent and producers
Impact & Outcome
- Accelerated casting cycles through structured digital workflows
- Expanded access to geographically diverse talent pools
- Improved collaboration efficiency between talent and production teams
- Established a scalable foundation for future platform growth
What This Demonstrates
- Mobile-native product design for creative industries
- Workflow digitization in traditionally offline processes
- Platform architecture optimized for creator ecosystems
- Structured MVP execution within multi-stakeholder environments
Project Overview
Pentaglam is a mobile-first casting platform built for film, TV, and music professionals. The platform enables short-form video auditions, making casting faster and more accessible. The focus was creator workflows, speed, and usability. Talent and casting teams can connect without friction.
Problem & Opportunity
- Traditional casting is slow and location-bound
- Video auditions lack structure
- Talent discovery is fragmented
Solution & Execution
- Designed mobile-first audition flows
- Enabled short-form video submissions
- Built tools for casting team review
- Optimized workflows for speed and scale
Impact & Outcome
- Faster casting cycles
- Broader talent access
- Improved collaboration between talent and producers
Takeaways
- Mobile-first design unlocks scale
- Short-form video reduces friction
- Workflow clarity improves adoption
Project details
- Platform & Systems Lead
- Media, Entertainment & Social
- 2025
Pentaglam Productions
Project Overview
Pentaglam Productions provides web and mobile infrastructure for film, TV, and theater casting workflows. The focus was building reliable systems that support production teams. The platform connects casting, production, and talent operations in one place.
Problem & Opportunity
- Casting workflows span multiple tools
- Production teams lack central systems
- Manual coordination slows timelines
Solution & Execution
- Built integrated web and mobile platforms
- Centralized casting and production workflows
- Supported collaboration across teams
- Ensured system reliability during production cycles
Impact & Outcome
- Streamlined casting operations
- Reduced coordination overhead
- Improved production efficiency
Takeaways
- Centralization improves creative workflows
- Reliability matters in production timelines
- Systems should stay out of the way
Project details
- Product & Growth Strategy Lead
- Media, Entertainment & Social
- 2019 – 2020
Kytabu – EdTech & Media Platform
Scalable EdTech & Media Learning Platform
Kytabu is an education technology platform designed to expand access to high-quality learning through digital delivery and media-driven engagement. By blending structured educational content with modern storytelling formats, the platform aims to make learning more accessible, engaging, and scalable.
The engagement focused on platform scalability, content enhancement, and positioning to support regional and international growth.
Problem & Opportunity
- Digital educational content often lacks engagement and interactivity
- Access to quality learning resources remains uneven across regions
- Many education platforms struggle to scale impact beyond local markets
This created an opportunity to combine technology infrastructure with media amplification to expand reach and adoption.
Solution & Execution
- Developed a scalable digital learning platform optimized for content distribution
- Enhanced educational content with structured media elements to improve engagement
- Aligned product positioning for broader audience accessibility
- Supported growth strategy and international media visibility
Impact & Outcome
- Featured internationally by CNN, increasing platform credibility and visibility
- Expanded access to digital learning resources
- Established scalable infrastructure for continued platform growth
What This Demonstrates
- Education platform architecture built for scale
- Integration of media strategy into product growth
- Accessibility-driven product design
- Positioning regional platforms for international recognition